End goals for fashion if I ever thought about quitting my ongoing commentary about this industry entirely would be to feel that every child can look to this industry and know that they are reflected and included. A normalized tool to reflect the world we are in as accurately as possible.
Rather than letting the team behind such a label define what their collections meant to their ideal customer, they instead made the constructive decision to participate in the conversation from within.
Being the Joanne Ryan or Penny Wong of the fashion industry, MADE helped to envision fashion to be more accessible by breaking that unspoken glass ceiling, blurring the stereotype behind street wear and high luxury fashion. So strong was their need to discover and mix fashion, sports, music and city cultures MADE became the only registered fashion event that receives no financial backing from the local government and instead, relied on sponsorships from local enterprises.
Now I’d hate to regulate to the term “urban” for it’s insinuation or dismissal that “streetwear” (or whatever that people think is code for such) is merely a trending subculture of a specific novelty “look” some have determined to be an it moment. But FC’s gripping mix of flowing tassels and little sequined numbers blended with the occasional 70’s flare and the 90s boy band bum (try saying that five times fast) skimming jeans in oversized proportions though is testament to the future of fashion. As proof of concept with the industry’s short attention span contrasted with the surprising longevity of cultural diversity this entire year, this is and will be, something their entire audience can identify the current entertainment culture with the Parisian label even if they aren’t fashion enthusiasts.